Give your newsletter design a refresh Give your newsletter design a refresh Browse our library of newsletter templates then customize to make it all your own Browse templates There’s no excuse for sending out an email campaign without your logo or wordmark. Most templates have a section for this at the top; if yours doesn’t, add one. It’s also a good practice to put your logo or wordmark in the email footer. Your template should also incorporate your brand’s color scheme.
Don’t go overboard — there’s no need to include an entire color palette or coordinate every element. When changing text and background colors, maintain legibility by keeping font sizes large and using high-contrast color combos. Design tip: Double-check your color palette with Webmail's Contrast Checker. If your font is a lighter Latest Mailing Database weight than the tool’s default font, you may need to increase contrast to stay within accessibility guidelines. Chart your reader’s journey with design elements Design isn’t just about aesthetics.
It’s a tool you can use to shape a reader’s experience. Most people scan their email messages, but you can use design to strategically highlight enticing information and earn your reader’s full attention. Set a hierarchy to highlight key points Using typography to create a visual hierarchy helps scanners quickly pick out the key message of your email. The size, weight, color, contrast levels, and even shape of your text provide cues that guide a reader’s focus. The longer your email, the more hierarchical elements — like headers and subheads — are necessary to break your content into digestible sections.